Embroidering the shining beauty that blooms at your fingertips.
CEO's message
Embroidering the shining beauty that blooms at your fingertips..
hello. This is Corporation KMELLIE Holdings Representative Lee Ae-ra.
First of all, we would like to thank everyone who gave us a lot of interest and love to make KMELLIE what it is today.
KMELLIE is the first jewelry cross-stitch pioneer in Korea and is a jewelry cross-stitch specialist company that engages in product development, manufacturing, distribution, and franchise business.
All KMELLIE executives and employees prioritize corporate growth and development and communication with customers to bring unique products to the market in line with the rapidly changing times.
By introducing jewel cross-stitch, we have taken the lead in product development so that its value can be added as a work of art rather than being limited to a hobby.

In the future, KMELLIE will continue to research high-quality products and become a leading jewelry cross-stitch company that brings joy to the public.
Please look forward to KMELLIE's bright future.
thank you.
COMPANY HISTORY
  • 2013.12
    jeweled
    cross stitch
    ellie
    Start domestic
    business
  • 2015.06
    Corporation
    KMELLIE Holdings
    Establishment of
    a corporation
    Hosting events and
    markets to promote
    jewelry cross-stitch
    (25 or more times
    2015-2016)
  • 2016
    Domestic artist
    contracts and
    Launched
    in Coupang Rocket
  • 2017
    Disney,Molang,moomin,
    One piece,Pokemon
    License Agreement
    KMELLIE Gallery Cafe
    Franchise Business
    Started
    franchisee
    for recruitment
    Participating in fairs
  • 2018
    Anne of Gables
    License Agreement
  • 2020
    Malang cow,
    Writer Lim Seon-kyung,
    ppomppom
    License Agreement
  • 2021
    Manufacturing and
    delivery
    by domestic
    companies
    (OEM,ODM)

    Promotion creation
    and
    product creation
  • 2021
    Line Friends,
    A Dog of Flanders,
    One Piece, Yumi's Cells,
    true beauty license OEM
  • 2022
    Headquarters relocation
    and
    gallery cafe
    Head office relocation
  • 2023
    SANRIO
    KOREA CO., LTD.
    jewel cross stitch
    OEM
BRAND
Leading company in the jewelry cross-stitch business, KMELLIE
Planning ability
to lead trends
Operating our own design team
Holds genuine character license
Possesses online/offline
distribution channels
Owns OEM production plant in China
Operating 15 directly managed stores and
affiliated stores at home and abroad
Online sales channel operation
luxury brand power
Differentiated brand management strategy
Positioning No. 1 in Gem Cross Stitch Awareness
NETWORK
Domestic/overseas sales network
  • Gallery Gimpo Main Branch
  • Incheon Yonghyeon Branch
  • Mokpo Sangdong Branch
  • Jecheon Jungang Branch
  • Gwangju Pungam Branch
  • Sokcho Gyodong Branch
  • Busan Dongrae Branch
  • Ulsan Sanha branch
  • Osan branch
  • Siheung Mokgam Branch
  • Yeosu Seoseo branch
  • Cheonan branch
  • Suwon Tapdong Branch
  • Jeonnam Yeonggwang Branch
  • Hiroshima branch, Japan